Flagship store launch with live Celebrity appearance in Dubai
Client
Bose
Campaign
Bose Presents Rory
The Challenge
Bring Rory McIlroy, one of the world’s leading golfers, to the launch of the Bose Flagship Store in Dubai Mall and create enough hype to generate 15%-18% incremental nationwide revenue.
The Idea
Create a mini golf course inside the new Bose Store where fans can play a round of Golf with the World #1 player. Create a makeshift studio within the store using Bose equipment to conduct 2 live radio and TV roadshows from the site.
