Introduce New Shiny Drops haircare range to mothers of pre-teens in Saudi
Client
Johnson & Johnson
Campaign
Shiny Drops Haircare Launch in KSA
The Challenge
Retain Johnson’s Golden No-Tears Shampoo customers by converting them to J&J’s New Shiny Drops range extending the sales life of the category by 7 years
Idea
Nationwide participation in leading mother and family focused events in the kingdom like Kids In Motion in Jeddah and Riyadh where free trial would be induced through a team of professional hairstylists
