( Case studies )
Three disciplines, one standard of proof: the performance flights, takeovers and builds behind the numbers. Pick a category to explore the work.
Performance flights across banking, fintech, crypto, retail, gaming and telecom, every figure a real, delivered result from the credentials deck.
CPLStandard Chartered Bank · UAE
SCB's Priority Cashback benefit needed to cross-sell credit cards, insurance and mortgage loans through one account, measured strictly on lead quality.
6 weeks
CPLStandard Chartered Bank · UAE
A second flight of the Priority Cashback cross-sell, repeating the same CPL discipline across credit cards, insurance and mortgage loans.
6 weeks
Account openingStandard Chartered Bank · UAE
SCB set out to onboard Priority Cashback customers directly from current-account openings, a one-week sprint measured on real accounts opened.
1 week
Account openingAl Hilal Bank · UAE
Ahlan by Al Hilal Bank promised an account opened in minutes, the campaign had to prove that promise at volume, in just seven days.
1 week
CPQLFAB · UAE
Personal loans at rates as low as 3.99% needed a performance engine that could prove itself on cost-per-qualified-lead, not just reach.
6 weeks
CPQLFAB · UAE
FAB's e11 card promised payments with no cash and no cards, the launch campaign had to prove conversion at a materially higher rate than the bank's usual benchmark.
6 weeks
CPLSamba Bank · KSA
Samba's seasonal personal loan promotion needed reach and lead quality in the same campaign, millions of impressions converting into real applications.
6 weeks
CPLHSBC · Qatar
HSBC's personal loan and credit card cashback bundle needed a CTR that beat benchmark before it could earn the lead volume the bank wanted.
6 weeks
CPLHSBC · UAE
Zero joining fees and no redemption required, HSBC's cashback credit card needed a conversion rate that cleared the bank's own benchmark.
6 weeks
CPLMeem Bank · KSA
Meem's As'hal instalment program let customers convert purchases into 0%-start repayment plans up to 24 months, the lead-gen campaign beat its booked target by 4.73%.
1 month
Sign-ups & account openingAl Hilal Bank · UAE
Al Hilal reimagined as a lifestyle super app, the campaign had to drive sign-ups and real account openings, not just downloads.
Ongoing
Account openingsMashreq Neo · UAE
MashreqNeo's smartphone-only banking needed to prove that a fully branchless account could still be opened at real volume.
2 months
InstallsFAB · UAE
The FAB Mobile app needed installs that exceeded the client's own booked target, not just met it.
Ongoing
InstallsFAB · Dubai First · UAE
Dubai First's mobile-first experience, spending, rewards and statements in one app, needed a seamless digital onboarding journey to prove itself on installs.
Ongoing
InstallsADCB Hayyak · UAE
Salaried, self-employed or a homemaker, ADCB Hayyak promised a banking relationship that starts in minutes. The campaign had to prove installs converted into real accounts.
Ongoing
Installs & KYCYAP · UAE
YAP's promise, no hidden fees, no minimum balance, a 30-second sign-up, needed a funnel that carried all the way through to verified KYC.
,
1M+ in-app eventsSTC Pay · KSA
STC Pay's secure integrated wallet needed to exceed a forecast of over a million in-app events across local and international transfers.
Ongoing
App installsMobily Pay · KSA
Mobily Pay positioned itself as the go-to for daily transactions and international transfers, the campaign was measured purely on app installs.
Ongoing
App installs, optimised to conversione& money · UAE
e& money, the fintech arm of e& life, needed installs optimised to convert, the first digital wallet licensed by the UAE Central Bank had a conversion benchmark to beat.
Ongoing
App installs, optimised to conversionUrpay · KSA
Urpay's variety of financial services and payment methods needed installs that converted, not just downloaded.
3 months
CPLWestern Union · Kuwait, Qatar, KSA & UAE
Western Union's app promised better exchange rates and fees than sending money through a bank, a registrations campaign run simultaneously across four markets.
6 weeks
CPRWestern Union · Kuwait, Qatar, KSA & UAE
A continuation of Western Union's better-rates promise, this flight was measured on cost-per-registration and cleared the agreed benchmark.
Ongoing
RegistrationsTamam · KSA
Tamam's Tawarruq-compliant microfinance product needed registration volume that converted into real loan applications, not just app opens.
Ongoing
Form registrationAmana Capital · GCC
Amana Capital's demo-account offer needed to prove out lead generation before the client committed further budget to the live-account campaign.
4 months
Form registrationAmana Capital · GCC
The follow-on campaign for Amana Capital's live trading platform, forex, crypto, commodities and stock indices, built on the demo flight's lead volume.
4 months
Form registrationAlvexo · UAE, Kuwait, Qatar
Alvexo's trading platform needed form registrations across three markets at once, measured on lead volume alone.
2 months
Form registrationGulf Trader · Qatar
Gulf Trader's promise of daily earning potential needed a lead-generation campaign that could prove real registration volume in a single market.
1 month
Form registrationCFI · GCC, MENA
CFI's no-commission platform, backed by well-known industry names, needed registrations across two regions in a single month.
1 month
First-time depositsEvest · UAE & KSA
Evest's trading platform needed real first-time deposits, not just sign-ups, across two markets in six weeks.
6 weeks
App installs + first-time depositsM2 · Global
M2's crypto trading platform needed more than installs, the funnel had to carry through registration and first-time deposit, globally.
1 month
App installs + first-time depositsCoinMENA · UAE
CoinMENA's local-currency crypto exchange needed first-time deposits proven out over a four-month flight.
4 months
App installsBinance · GCC
Binance's GCC push needed to convert brand trust, buy, sell and store Bitcoin, Ethereum and more, into real installs at pace.
1 month
FootfallRedTag · UAE
RedTag's footfall campaign used geo audience targeting to capture competitors' customer segments and drive real store visits, in just ten days.
10 days
Awareness, optimised to footfallCarrefour · UAE: Ajman–Fujairah
Carrefour's footfall campaign across Ajman and Fujairah used the same geo-targeting playbook to pull competitors' customer segments in-store.
6 weeks
Awareness, optimised to footfallSephora · UAE: Ajman–Fujairah
Sephora's footfall campaign across Ajman and Fujairah proved out real store visits from a geo-targeted digital audience.
3 weeks
InstallsHardee's · KSA
Hardee's needed a delivery-app campaign that moved both volume and revenue-generating users, not vanity installs.
Ongoing
InstallsCamel Dash · GCC
Camel Dash's obstacle-race gameplay needed an install campaign that beat registration benchmarks across the GCC.
2 months
Installs, optimised to conversionSTC Play · KSA
STC Play's fan and gamer platform needed installs that converted into real engagement, not just downloads.
2 months
Installs, optimised to purchaseVOV Gaming · KSA
VOV's platform for gamers, developers and dreamers across Saudi Arabia needed installs that converted into paying users.
Ongoing
Installs, optimised to purchaseBoomer · Global
Boomer11's premium fan-engagement app needed installs that converted into in-app purchases, across the MENA and GCC region.
2 months
InstallsMy STC · KSA
My STC's control-your-account app needed to clear STC's own app-quality indicators, not just hit an install number.
1 month
InstallsMobily · KSA
Mobily's all-new app needed daily optimisation and pixel-level tracking to not just meet but exceed its booked installs.
1 month
InstallsEtisalat · Swyp · UAE
Swyp's bundle of social data, dining vouchers and free WiFi needed a campaign that proved itself on click-through, not just impressions.
2 months
InstallsZain Iraq · Iraq
Zain Iraq's account-management app, recharge, view your bill, transfer credit, needed installs proven out over a two-month flight.
2 months
SIM & package ordersRedBull Mobile · KSA
RedBull Mobile's launch into KSA needed real SIM and package orders behind the brand energy, measured continuously.
Ongoing
SIM card ordersOodi · Iraq
Oodi's lifestyle service, built on Zain's 4.5G+ network, needed real SIM card orders across Iraq, not just app opens.
3 months
Installs, optimised to first rideBolt · KSA
Bolt's low-cost ride app needed installs that converted all the way through to a booked first ride, not just a download.
Ongoing
Ride-hailing campaignCareem · Iraq, Jordan, Egypt
Careem needed to escalate first rides across three markets at once, the campaign used attention-based targeting to hit the booked KPIs.
Ongoing
Registrations, optimised to first rideekar · KSA
ekar's registration funnel had to carry all the way through to a booked first ride, not stop at the install.
Ongoing
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